Power of YOU - Workshop 
Differentiate yourself from the competition

Discover what makes you unique, bring the spirit back in your team and attract more clients

Especially for mid-sized companies (in SEA) with a mission, in the Health Care | Life sciences | Services industry

This workshop is suited for your company/team,
if you want to make a difference in your market.

Meanwhile, you are facing one or more of the following bottlenecks:

  • You find it difficult to differentiate yourself from the competition
  • It is hard work to gain market share
  • It is difficult to keep focus on the right products and strategies
  • Your team seems to work at cross purposes and should take more initiative
  • You cannot mention your added value in 1sentence

Yes, I am interested

Any questions? Call +60 (0) 16 23 72 042, e-mail info@senz.biz
or enter your contact details below.

Many company owners and directors find it difficult to express where they are actually different than their competitors.

For potential clients it is even harder. They don’t notice where brands/companies are different and what they can actually mean to them. Therefore, you need to come up with a new promo, something new, something better, something cheaper. Every time again. That’s hard work and costs a lot of money.

However, it is possible to change the game.

It is possible to leave the rat-race. There is an easier way to attract clients. Why do companies/brands like Dove, Apple, Lego, Starbucks attract so many loyal clients? It’s because their WHY (they exist) is leading in everything they say and do. They are passionate in sharing their beliefs and what they mean. They start at the inside instead of at the outside. That’s the secret of highly profitable companies.

This is how you can make a difference, too!

If you know where you and your team make the difference, where you are unique, the passion returns, you get more clients and you can ask for higher prices. How can your clients be inspired if your employees aren’t?

Senz gave us a boost to do what we are good at.

With Senz, we made clear what differentiates our company from others and what we stand for.
It was impressive how fast our team members realized what they personally can contribute in order to become a unique player.

Jan van den Tooren, General Manager
Hamelink & van den Tooren, Leading law firm
The Netherlands

This workshop helps you determine & build your unique position in the market

During this workshop you will get a very clear view on who you are, what you can mean, what you believe and where you are unique.

This is the first (and most important!) step to make your company/brand attractive to your clients. This way you are able to create a following group of customers, stakeholders and employees, because they want to.

Let’s list your benefits:

  • You are able to differentiate yourself. It will no longer be a price- or ‘better than’- fight.
  • The drive will be back in your team! Every team member takes initiatives and contributes proudly to the results.
  • You will be noticed, heard and appreciated by important stakeholders. You know what you stand for and spread it to your environment.

This will have a huge effect on your bottom-line. If you know who you are and believe in this, you can spread it to the market. This makes a team/company authentic and successful!

Note: it has been proven that companies with a clear identity – something unique and consistent over time – perform better than others. A few differentiating capabilities drive a company’s identity and success.

One of the best workshops I have ever attended

Very practical and effective.

Pieter Looijenga, International Account Director

KPN International

For more than 20 years, I worked with teams over the whole world. I am specialized in determining the strengths of companies and to translate this into a winning market position.

As a global marketing director I built successful strategies and teams. It all started in my first job as product manager of a product to relieve cancer pain. I realized how many people are suffering of chronic pain and how this impacts their life. My purpose was not to sell as much of this product as possible, but to really help those people with pain, to give them a place to go to, to educate care providers, to give them the tools to relieve their pain. People don’t need to suffer of pain! The side effect: we became market leader in the Netherlands. Also in other fields, like in urinary incontinence, I developed programs to support ‘patients’ to not feel ashamed, but to live.

This way, I made 4 products the global market leader!

As Senz owner I inspired dozens of companies and teams to recognize and build their unique position in the market. Clients were amazed about the enormous impact of just 2-3 days on their internal cooperation, and eventually their sales & profits.

I would love to help you profile yourself.

Interest in people, drive, entrepreneurship & innovation are typical for me. The combination of global executive marketing experience and deep knowledge of psychology, neuro-marketing and branding have a high added value for my clients.

The program looks as follows:

  • Module 1: Prioritize and Strategize session with the company/brand-owner
  • Module 2: Get a full understanding of what moves your target group
    Team-workshop Day 1
  • Module 3: Find your Uniqueness
    Team-workshop Day 1
  • Module 4: Bring your Uniqueness into Practice
    Team-workshop Day 2
  • Module 5: Inspire your team-members to take action
    Team-workshop Day 2
  • Follow-up (2 months later): More Action

Module 1

Prioritize & Strategize Session with company/brand owner

This strategic session is a very important start of the program. In this session, you will:

  • gain the insights on what your priorities are.
  • determine the major bottlenecks that hinder you to achieve your goals.
  • get a good understanding of your status quo and where you can achieve the highest efficiency gain.

This is a live session with the company/brand-owner and will take 2-3 hours.

Module 2

Get a full understanding of what moves your target group

This intensive session shows you what makes your target group take action. You will:

  • Understand the dynamics in your market following the deep-insights-model©.
  • Notice how your competitors behave and what they do and don't offer (not only in terms of products).
  • Be able to come up with solutions that are more meaningful than just a better or cheaper product.

This is a live team-workshop and will take 4 h.

Module 3

Find your Uniqueness

This is a magic module, that you will remember for long, since you will:

  • Find out what you do and others don’t
  • Realize what makes you uniqueness
  • Experience amazing AHA moments 
  • Know how you can add value to your market 

This team-workshop will take place at the same day as module 2 and will take 4 hours.

Module 4

Bring your Uniqueness into Practice

In order to inspire clients, you need to live up to who you are. Everything needs to fit together. In this module you will find out:

  • Your best-fitting marketing-mix
  • How you should treat and approach your clients
  • Your favorable leadership style, kind of employees that you should hire & structure

This module includes: an online assignment and a live team-workshop of 4 hours

Module 5

Inspire your team members to take action

The employees must love the company before the customers ever will. This module:

  • Makes clear what the unique added value and role of each of the team-members is
  • Will inspire your team and make them head into the same direction
  • Produces the top-5 actions that you need to take to convey your uniqueness

This module includes a 4 hours live workshop, that will take place at the same day as module 4


More Action

During the follow-up, we will walk through the action-plan to make things happen. You will:

  • Define the next steps to perfect your unique position
  • Discuss bottlenecks and find solutions.
  • Further strengthen the cooperation between the team members, so it is easier to reach the goals.

This is a live team-workshop and will take 4 hours

You will gain so much from this workshop. But apart from this, it is also FUN!
After many years, our clients are still talking about it and remember the special moments.


2 Months Implementation Support

When you are following this program, I will be coaching you for the full period.
You will get weekly implementation tips in your inbox in order to keep you going; fully personalized. During this period, you will also have the opportunity to ask your questions by mail.

You may think:

Does this also work for our company/brand? We are not Starbucks or Apple. The answer is: it only works for your company if you want more than pushing price, features, service or quality as point of differentiation. If you want to mean something in your market. If you want to build a business based on trust. Otherwise, it is going to be a struggle. If you are passionate about your business (even if you do not exactly why, yet) and you are prepared to completely stand for it and live up to it, this is an approach that will work for you. This is exactly what my teams did when we became market leaders, even on a global level.

What will be the gain in the end?

If you do not know your added value or uniqueness, it is very difficult to attract the right clients, to pitch your company, to cooperate within your team, for employees to take the right initiatives, to make the right decisions, to be appreciated by stakeholders. ‘Just’ knowing and conveying your mission (at all levels) will definitely help you to turn this around.

Should I invest this much?​ Ask yourself the question: am I happy with the current status? Do I want to continue like this? You can also ask yourself: what would it cost me if I don't take action? If your team is not fully inspired, they will not be able to inspire clients, either. If you do not know exactly where you are different, nobody will know. If you cannot do your elevator-pitch, how many clients will you miss? We realize that our clients already earn their investment back if they get 1-5 new clients, as result of their investment.

Our productivity has increased measurably.

I wanted to professionalize my department, but the lack of cooperation within my team was blocking this. Senz helped us to develop our mission and how each of us could contribute to this. Very inspirational! Through Karin’s no-nonsense and customized coaching and personal attention, we recognized our strength and improved our cooperation and services.
I recommend Senz to everybody who wants to make a difference.

Nela Ansano, Manager Water Management
Hoogheemraadschap Hollands Noorderkwartier

At the end of this program

you will have an action-plan at hand to convey your uniqueness

You will know:

  • What makes you unique
  • What is your unique set of capabilities
  • How can your team cooperate most effectively
  • How can you lead in the most efficient and inspiring way
  • How & what should you communicate to inspire and attract clients
  • What is the role of each of your key team-members
  • What are our top 5 action points to become a leading player

Are you interested?

Call +60 (0) 16 23 72 042, e-mail info@senz.biz or
enter your contact details below and we will contact you soon.