POSITIONING · STRATEGY · CHANGE ACTIVIATION

Bring your
strategy to life

A shared direction.
A team ready to step up.

Senz helps management teams shift mindsets, unlock potential and turn strategy into what people do every day.

Let's talk about your team

Experience with teams at Novartis, Orkla, FrieslandCampina, MPS systems, VSM, Delightex, RWE and many others in Europe and Asia.

Experience with teams at: Novartis . Orkla Health . FrieslandCampina . MPS systems . VSM . Delightex . RWE . Tatum . CIZ . Astellas

POSITIONING · STRATEGY · CHANGE ACTIVIATION

Bring your
strategy to life

A shared direction.
A team ready to step up.

Senz helps management teams shift mindsets, unlock potential and turn strategy into what people do every day.

Let us talk about your team

Experience with teams at Novartis, Orkla, FrieslandCampina, MPS systems, VSM, Delightex, RWE and many others in Europe and Asia.

Experience with teams at: Novartis . Orkla . FrieslandCampina . MPS systems . VSM . Delightex . RWE . Tatum . CIZ

POSITIONING · STRATEGY · CHANGE ACTIVIATION

Bring your
strategy to life

A shared direction.
A team ready to step up.

Senz helps management teams shift mindsets, unlock potential and turn strategy into what people do every day.

Let us talk about your team

Experience with teams at Novartis, Orkla, FrieslandCampina, MPS systems, VSM, Delightex, RWE and many others in Europe and Asia.

Experience with teams at: Novartis . Orkla . FrieslandCampina . MPS systems . VSM . Delightex . RWE . Tatum . CIZ

DOES THIS SOUND FAMILIAR?

Good people.
Plenty of effort.

Still not quite moving together?

There are different reasons a team gets stuck. We start with yours.

"From top-down to high-performing.
I only wish we had started sooner - it truly feels like a no-brainer."

Bjorn Kruizenga, General Manager APAC, Orkla Health

Same conversations.

Agreements. Little change.

Waiting for direction.

Effort. Not enough initiative.

Potential left unused

Good people. More to give.

Same conversations.

Agreements. Little change.

Waiting for direction.

Effort. Not enough initiative.

Potential left unused

Good people. More to give.

THE SENZ DIFFERENCE

Break the patterns.

Bring your strategy to life.

Your team knows what needs to happen. Changing familiar habits takes more.

CONNECT

Beyond the strategy report.

We help your team connect with the ambition—and see how each person can contribute.

UNLOCK

Beyond the personality test.

We help people break the patterns holding them back, so more of their potential comes through.

ACTIVATE

Beyond the leadership course.

We turn new insights into everyday action, with practice and support that help change stick.

CONNECT

Beyond the strategy report.

We make the ambition personal—so people see their part and want to contribute.

UNLOCK

Beyond the personality test.

We work with the beliefs and reactions that keep old patterns alive—so people can make a different move.

ACTIVATE

Beyond the leadership course.

We practise in real meetings, decisions and conversations—with feedback and support to build new habits.

More initiative

Stronger accountability

Energy for growth

CHANGE ACTIVATION

See what holds your team back.
And how to move forward.

Two Senz tools help your team turn personal insight into everyday change.

Inner Power Map™

Understand yourself. And each other.

Discover your strengths, what triggers you and the potential you can bring to your team.

A shared language for understanding each other.

RISE™

Our change activation system

See the pattern. Choose what needs to change. Take action. Make it everyday practice.

R

I

S

E

Recognition

I see my pattern, and its effect

Intention

I choose what to change and why.

Step up

I take action in the real situation.

Embed

We practise until it becomes how we work.

R

Recognition

I see my pattern, and its effect

I

Intention

I choose what to change and why.

S

Step up

I take action in the real situation.

E

Embed

We practise until it becomes how we work.

BUILDING YOUR NEXT LEVEL

The Power of YOU™ Path

From insight → to ownership → to results that stick.

A clear 3-step journey.

From insight → to alignment → to sustained performance.

ALIGN

Agree on your next level.

Shared ambition.

Clear priorities.

Everyone part of the plan.

1-3 days to get started.

Explore ↗

STEP UP

Turn potential into initiative.

Break limiting patterns.

Take initiative.

Build shared ownership.

3-6 months journey.

Embed new habits.

Strengthen accountability.

Keep growing together.

A 6–12 month culture shift.

Explore↗

One connected path from insight to sustained performance.

Let's talk about your team

The RISE™ Framework -
how real change sticks

Most leaders start with action (Step up). They launch actions before people truly connect. That is why change feels hard.

But real transformation begins with recognition and intention.

Our 4-part RISE™ method:

1. Recognize — See what’s really going on

2. Intention — Get clear on why change matters

3. Step Up — Activate strengths + take visible action

4. Embed — Make it stick with weekly habits + accountability

That is how we turn plans into ownership - fast.

IN OUR CLIENTS' WORDS

The difference

teams noticed

" From Top-Down to High-Performing"

We have grown closer, stronger and more aligned as a team in the process.

Bjorn Kruizenga
General Manager
Orkla Health, Asia Pacific

" A Breakthrough in Engagement"

Karin’s Senz Power program led to better understanding and insights into personal strengths within our team.

Tim Klappe
Managing Director MPS Systems, Asia Pacific

" This Team is Now Unstoppable"

Karin helped us to rethink our internal strategy, leadership alignment, execution framework, and gained clarity, efficiency, and a competitive edge in our market.

" From Top-Down to High-Performing"

We have grown closer, stronger and more aligned as a team in the process.

Bjorn Kruizenga
General Manager
Orkla Health, Asia Pacific

Tim Klappe
Managing Director MPS Systems, Asia Pacific

" From Top-Down to High-Performing."

We have grown closer, stronger and more aligned as a team in the process.

" A Breakthrough in Engagement."

Karin’s Senz Power program led to better understanding and insights into personal strengths within our team.

" This Team is Now Unstoppable."

Karin helped us to rethink our internal strategy, leadership alignment, execution framework, and gained clarity, efficiency, and a competitive edge in our market.

Bjorn Kruizenga
General Manager
Orkla Health, Asia Pacific

Tim Klappe
Managing Director MPS Systems, Asia Pacific

Veen Yean Foong
Regional Business Manager

Orkla Group, Malaysia

Veen Yean Foong
Regional Business Manager

Orkla Group, Malaysia

" A clearer position, noticed by our clients."

With Senz, we made clear what differentiates our company from others and what we stand for.

Jan van den Tooren
General Manager

Hamelink & van den Tooren, Netherlands

" Tangible transformation,
fast."

Engagement and teamwork became visible within weeks. Senz made change not just possible, but embraced.

Wolfgang Hunger
CEO

VSM Medicines, Benelux

" From strategy to team dynamics."

Her unbiased insights were key to our success, from strategy to team dynamics.

Jan van den Tooren
General Manager

Hamelink & van den Tooren, Netherlands

Wolfgang Hunger
CEO

VSM Medicines, Benelux

Sophian Abdul Rahman
CEO
Delightex, Singapore

MEET KARIN

Business experience.

Curious about what brings out the best in people.

Drs. Karin van Zuilen

Founder of Senz | Former Global Marketing Director | Change Activation Expert

I live and work between the Netherlands and Malaysia.
Having led international teams across more than 40 countries, I know the excitement of a shared ambition—and the frustration when things don’t move.