Add value, engage employees & clients and achieve a leading position

Here, you can read more about our clients, how we can help you, and about us.

How can you become a valuable market player? How can you inspire and align your team? How can you make clients choose you instead of your competitor?

We have answers to these questions!

We are very committed to support companies (especially those with a mission to contribute to overall well being) during their (regional/global) expansion and professionalization. We help them find how they can create a unique market position, engage their employees, win the hearts of their customers  and create a constant flow of clients

Over the last 9 years our clients rated our workshops and programs an average of 9.2 (out of 10).

We worked for the following large, mid-sized and small companies
in Malaysia, the Netherlands, Germany and on a global level:

ABN Amro Bank
AMC hospital
Arcus College
Asta Medica Pharmaceuticals
Astellas Pharma
Baermed Liver Cell Technology
CIZ academy
Celergen @ Swiss Medical Beauty Center
Cibema Mobile App

Community Vlissingen
Dagra Pharma
The Hotshoe Show
IDG Media Communications
Hamelink & van den Tooren - Tax Lawyers
Infinite Teachers
InQpharm healthcare
Momentum Capital - Investment funds
Novartis Pharma

 RWE Technology
Sanders & Clients Communications
SARV International market research
Tatum Interior Collections & Design
Urogyn pharmaceuticals
VSM consumer health
Yamanouchi Pharma
The Dutch Water Board

Wolfgang Hunger
CEO Benelux
VSM natural medicines

The Netherlands

Engagement and teamwork were tangible after a few weeks. Our Management Team wanted to motivate leaders and employees to take part in a strategic change process to boost our results. Where other consultants were unsuccessful, Senz was able to engage the employees to help think of possible solutions in a constructive way. I recommend Senz when teamwork is lacking and a high level of trust is needed for change.

Artur Zapart
Sales & Marketing Director 
Astellas Pharma
Life sciences

Karin helped us create the leading brand in the urology market in Poland.
We cooperated on the Omnic launch project in Poland, a new market with new competitors. Karin led many marketing-workshops: very clear vision of the problem, inspirational, excellent structure, interactive & challenging assignments and tangible output.

Nela Ansano
Director Water Management
Hoogheemraadschap Hollands Noorderkwartier

The Netherlands

Our productivity increased drastically
I wanted to professionalize my department, but the lack of cooperation within my team was blocking this. Through Karin’s no-nonsense customized coaching and personal attention, we recognized our strength and improved our cooperation and services. I recommend Senz to everybody who wants to make a difference.

I am Karin van Zuilen, strategy consultant, branding expert, leadership trainer, the founder of Senz, pharmacist, marketer to my bone marrow, certified systemic coach, holistic psycho-therapist, mother of Lisa and Niels, partner of Coert. That all is me, but you can summarize this as: deeply interested in what moves people.

For over 10 years I oversaw the creation of business strategy, brand positioning, portfolio management and product development, as a global marketing director in the pharmaceutical and consumer health industry. It was lovely to collaborate with a global team of general managers and marketing specialists in over 40 countries. We achieved the #1 market position in pain management, BPH, urinary incontinence, weight-management & transplantation and successfully introduced 100 product/market combinations worldwide.

As consultant, I worked with high-profile clients in the financial, governmental, electricity generation, pharmaceutical, consumer health and market research industry. And helped them to become more visible, attract more clients and improve their turnover. Big companies, small companies, diverse sectors, government, I know them from the inside. In Europe, Asia, USA, Latin America, Middle-East. I have seen general managers and marketing people struggling to win market share and I have seen companies who were highly successful.

This is my BIG insight: Trying to be better, new and cheaper works, but is very expensive and hard work. There is an alternative: add value to your customers & inspire your employees and clients by connecting with their deeper needs. This way you are able to build trust and create a following group of customers, stakeholders and employees, because they want to.

Our programs are based on how our brain influences us to take action. Tricks don’t work in the long term. Finding your real added value in your market (and living up to it) makes the difference.

We work with together with a network of the best consultants in their field

Karin van Zuilen, Senz founder

Coert Huijbregsen
Consultant Life Sciences

Coert Huijbregsen is medical doctor, holds a MBA General Management and contributes to Senz in the area of life sciences. For 18 years, he worked in the pharmaceutical industry as marketing director and general manager and worked closely together with R&D, Q&A and manufacturing departments.
Apart from the professional medical market, he also has a broad experience in the consumer healthcare segment.

As a consultant, he carried out several business development projects, including market analysis for natural substances, feasibility studies for medical devices and probiotic cleaning. He is strongly financially oriented and has a great capability of adding commercial insights to life sciences projects, including market analysis, feasibility studies and marketing strategies.

Now, you know who Senz is.
It would be great to get to know you, too, and to explore what we can mean to you.

Interested to meet each other?
Click here for a (temporarily) free strategy session